Public Interest Journalism funded through NZ On Air
The BNZ Theatre in Manukau, Auckland was the place to be on Thursday night, as fans packed the sold out arena eager to get a glimpse of the rising star himself, Mr Cowboy (Sam Ah Chookoon).
Yes that’s right, Samoa’s very own country singer. A long line of cowboy hats as far as the eye could see waited patiently in line just to witness the country tone making waves across the region.
Born and raised in Samoa, the young banana farmer from Vaitoloa has been on the rise over the past few years, after viral country covers online and a set list of trending hits. The cowboy has also gained traction from overseas listeners, after making an appearance at the Tamworth Country Music Festival in Australia for three straight years.
Country music itself has always been present within the Samoan and Pacific community. Whether it’s a drink up in the garage or just a daily jam session, the tunes of Johnny Cash right up to Chris Stapleton will always be welcomed to any islander function.
Having an artist such as Mr Cowboy making his mark in the country music scene, has potentially opened avenues where the genre can now be accessed by aspiring Pacific artists. He may or may not be the first to do it, but it can be acknowledged that he is pioneering a pacific presence in such spaces.
The singer serenaded the crowd on the night in a mix of old and current country songs, even throwing in a couple of Samoan classical numbers from the legendary group Penina o Tiafau and Tiama’a.
Also accompanying Mr Cowboy was his talented band, led by muso Josh Mase on the guitar and artist Junior Soqeta on the backing vocals. They provided the perfect balance of quality sound, marinated by Sam’s husky tone.
One of the standouts of the night was seeing the different generations in the crowd, ranging from old to young. It was a sign that his music was not only entertaining, but also captivating in a sense where it brought everyone together.
The inclusion of music by Tiamaa and Penina o Tiafau was a heartwarming moment for Mr Cowboy, as he reflected on his upbringing in Samoa as a young lad. It was also a nod to the Samoan music legends, signalling the fusion of country music with an island twist.
After witnessing him live and the reception he received, there is no doubt that more opportunities abroad will come knocking for him. But for now as he heads back to Samoa, the journey continues.
And to that Mr Cowboy Sam Ah Chookoon, I tip my hat to you partner.
