International award winning choreographer Parris Goebel partnered with Nike to create “Goddess Awakened,” an experience celebrating the collective power of womanhood through movement, style and self-expression.
““Goddess Awakened” represents the next era for Nike Women, one where the brand is a platform for celebrating and empowering female creativity and self-expression through the lens of community,” says Liz Weldon, VP, Global Nike Women’s Brand Management. “We know that one of the greatest ways we can champion women is to open space for them to feel seen and included.”
The moment was a 40-minute performance directed, choreographed and led by Goebel, brought to life by a collective of more than 30 Nike athletes and partners. It took its inspiration from Nike, the Greek goddess of victory, inspiring viewers to tap into their inner strength and support the collective power of women.
Taken together, these moments with “Goddess Awakened” as the latest example demonstrate Nike’s commitment to being the world’s biggest champion for women and girls.
The piece launched in Paris was a family affair with Parris Goebels’ niece Ayala performing the siva Samoa.
