Described as having a melodic alternative-pop rock sound, it’s the first track from Ruby Coley’s debut EP “Eddie”.
Raised in Grey Lynn, music has played an important role in her life, having grown up in a family of creatives including singers and filmmakers. Ruby grew her musical repertoire to become a singer in her own right while excelling on the piano.
The 21-year-old’s musical tastes include a wide-range of artists such as Gracie Abrams, Holly Humberstone, Sampha, Lana Del Ray, and Olivia Dean. She discovered her passion for songwriting in high school and, at home, would hone her skills crafting melodies and developing her signature, heartfelt lyrics.
In 2019, Ruby took the next step in her music career recording demo tracks at Roundhead Studios. Opening the door to fine-tuning her unique sound while along the way introducing her to different producers.
Her eventual journey led her to participate in the NZ on Air New Artist development project, where she teamed up with artist and songwriter Josh Naley.
“Devil on My Shoulder” will mark Ruby’s music industry debut in a collaboration which includes Naley and producer Harry Charles (One Republic).
“Devil on My Shoulder” music video was shot in the Mackenzie Country, South Island, New Zealand and was directed by leading NZ film maker Toa Fraser (No 2, The Deadlands, 6 Days, Dean Spanley, The Affair and most recently Sweet Tooth).
Director of Photography is Andrew Stroud (Lord of the Rings, King Kong, M3gan, One Lane Bridge and most recently multiple music videos for Lorde’s recent album Solar Power).
The single artwork is designed by Copenhagen based, Danish designer Anna Degnbol. Anna has also created animated artwork for the lyric music video and artwork visualiser.
Mixing took place at Greenmount Studios, Leeds, England by Lee Smith (Holly Humbsertone, Easy Life, Benee and Swim Deep).
Mastered by Grammy Award Winner John Greenham at Clearlight Studios Los Angeles USA (Billie Eilish, Finneas, Mura Masa and Sam Smith).
